A New Home for Hospice
The Nelson Tasman Hospice had outgrown their current building, and were in need of a new place to call home. They already had a site confirmed, and the next step was a brand identity for a fundraising campaign to pay for the new buildings.
They wanted an identity which would reinforce their image as a modern and professional organisation, but would also reflect the warm, welcoming, compassionate side of their work.
It also needed to be an identity which could sit alongside their current main Hospice brand, but which could also take them into the future.